This lovely Sarah Coventry gold plated brooch is perfect for that trip to the Chelsea Flower show or special event with its beautifully designed petals surrounded a faux peral.
The openwork allows the garment to be seen. Fabulous on cashmere.
Perfect for a collector or anyone who loves style and elegance.
6 x 6 cm. Gold Tone. Signed. GB. Sarah Coventry.
Summer or winter this brooch is a knock out.
Excellent condition. Made in the UK.
Signed Sar Cov GB
Even heavy brooches can be worn on modern garments using a supportive brooch sponge. FIND OUT HOW
Your brooch will include a complimentary sponge and will be packed securely and decoratively.
Special gift wrapping can be purchased at checkout.
Founded in 1949 by Charles Stuart, who named his costume jewellery company after his granddaughter, Sarah Coventry did not follow the Coro, Trifari, or Miriam Haskell practice of producing the work of a strong in-house designer. Instead, Stuart purchased designs from freelancers, then hired firms such as DeLizza and Elster, whose house brand was Juliana, to create its chokers, necklaces, brooches, earrings, and bracelets.
Also unlike its competitors, Sarah Coventry did not focus on getting prime counter space in department stores, or selling its wares to Hollywood movie stars in order to move its inventory. Stuart’s approach was more grass-roots, using house parties (á la Tupperware and Avon) to get people talking about his affordable jewellery. He also gave his costume jewellery away to contestants on game shows and at beauty pageants. The word of mouth that resulted from this marketing strategy made Sarah Coventry one of the most popular jewellery brands of the mid-20th century.
Pieces were manufactured in the US, Canada and the United Kingdom.
Today, their pieces from the 1960s and ’70s are especially prized by collectors.
Thank you to Wendy Hewson for the bio details.