Sarah Coventry TIC TAC TOE 1967
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only 1 left in stock
Incredibly rare and collectible tiny baby duckling pins with pinch backs. It is almost impossible to find a full set.
Super cute gift for someone who has three friends, children or loves animals.
Often worn on ties, collars or hats these pins can also be fixed to bags or whatever you fancy.
A very popular design, these pins were manufactured in the USA and are book pieces.
Signed SARAH COV
Age
1960s - 1967 design
Material
Gold plated. Cabochons in faux green jade, coral agate and lapis lazuli blue. Red rhinestone eyes.
Size
Tiny. 1 x 1.5 cm
Condition
Excellent vintage condition. Perfect.
Your pins will be packed securely and decoratively.
Sarah Coventry Historical Information
Founded in 1949 by Charles Stuart, who named his costume jewellery company after his granddaughter, Sarah Coventry did not follow the Coro, Trifari, or Miriam Haskell practice of producing the work of a strong in-house designer. Instead, Stuart purchased designs from freelancers, then hired firms such as DeLizza and Elster, whose house brand was Juliana, to create its chokers, necklaces, brooches, earrings, and bracelets.
Also unlike its competitors, Sarah Coventry did not focus on getting prime counter space in department stores, or selling its wares to Hollywood movie stars in order to move its inventory. Stuart’s approach was more grass-roots, using direct sales such as house parties (á la Tupperware and Avon) to get people talking about his affordable jewellery. He also gave his costume jewellery away to contestants on game shows and at beauty pageants. The word of mouth that resulted from this marketing strategy made Sarah Coventry one of the most popular jewellery brands of the mid-20th century.
Today, their pieces from the 1960s and ’70s are especially prized by collectors.
Thank you to Wendy Hewson for the bio details.
See also Sandra Sturdivant and Shirley Crabtree's informative book "Identifying Sarah Coventry Jewelry 1949-2009"