Sarah Coventry Cherry Brooch with Earrings
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only 1 left in stock
Add a pop of playful colour to any outfit with the Sarah Coventry Cherry brooch and clip on earrings set.
This bright pink and gold plated brooch and earring set bring a fun touch to your look. Perfect for any 1960s-inspired ensemble.
Jewellery puns are the cherry on top!
A very popular design, this brooch and clip on earrings were manufactured in the USA.
Signed SARAH COV
Age
1960 - 1970s design
Material
Gold plated. Yellow gold with matching earrings. Acrylic.
Size
3 x 3.5 cm brooch
2 x 2 cm earrings clip on
Condition
Excellent vintage condition. Perfect.
Your brooch will include a complimentary brooch sponge and will be packed securely and decoratively.
Sarah Coventry Historical Information - READ MORE ON MY BLOG.
Founded in 1949 by Charles Stuart, who named his costume jewellery company after his granddaughter, Sarah Coventry did not follow the Coro, Trifari, or Miriam Haskell practice of producing the work of a strong in-house designer. Instead, Stuart purchased designs from freelancers, then hired firms such as DeLizza and Elster, whose house brand was Juliana, to create its chokers, necklaces, brooches, earrings, and bracelets.
Also unlike its competitors, Sarah Coventry did not focus on getting prime counter space in department stores, or selling its wares to Hollywood movie stars in order to move its inventory. Stuart’s approach was more grass-roots, using direct sales such as house parties (á la Tupperware and Avon) to get people talking about his affordable jewellery. He also gave his costume jewellery away to contestants on game shows and at beauty pageants. The word of mouth that resulted from this marketing strategy made Sarah Coventry one of the most popular jewellery brands of the mid-20th century.
Today, their pieces from the 1960s and ’70s are especially prized by collectors.
Thank you to Wendy Hewson for the bio details.
See also Sandra Sturdivant and Shirley Crabtree's informative book "Identifying Sarah Coventry Jewelry 1949-2009"