Sarah Coventry Coraline Brooch 1974
Unit price per
only 1 left in stock
Wonderful example of 1970s brooch that can also be worn as a pendant.
modernist styled rose that is an exploded style
Signed Sarah Coventry GB.
Age
1970s
Material
Gold plated metal with gold flecked coral glass cabochon.
Size
5 x 3.5 cm
Condition
Excellent vintage condition.
Even heavy brooches can be worn on modern garments using a supportive brooch sponge. FIND OUT HOW
Your brooches will include a complimentary sponge and will be packed securely and decoratively.
Sarah Coventry History:
Founded in 1949 by Charles Stuart, who named his costume jewellery company after his granddaughter, Sarah Coventry did not follow the Coro, Trifari, or Miriam Haskell practice of producing the work of a strong in-house designer. Instead, Stuart purchased designs from freelancers, then hired firms such as DeLizza and Elster, whose house brand was Juliana, to create its chokers, necklaces, brooches, earrings, and bracelets.
Also unlike its competitors, Sarah Coventry did not focus on getting prime counter space in department stores, or selling its wares to Hollywood movie stars in order to move its inventory. Stuart’s approach was more grass-roots, using direct selling house parties (á la Tupperware and Avon) to get people talking about his affordable jewellery. He also gave his costume jewellery away to contestants on game shows and at beauty pageants. The word of mouth that resulted from this marketing strategy made Sarah Coventry one of the most popular jewellery brands of the mid-20th century.
Today, their pieces from the 1960s and ’70s are especially prized by collectors.
Thank you to Wendy Hewson for the bio details.
See also Sandra Sturdivant and Shirley Crabtree's informative book "Identifying Sarah Coventry Jewelry 1949-2009"
Your brooch will be gift wrapped in our seasonal packaging.