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Sarah Coventry Fashion Splendor 1970

CONSIGNMENTAZ

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Regular price RM862.00 MYR Sale price RM1,149.00 MYR

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only 1 left in stock

A luxurious gold-plated Modernist style floral brooch that is not for the shy. This brooch is big!

Texture that mimics sea foliage with green rhinestones and soft pink cabochon shaped stones combined with faux pearls.

Its sophisticated design makes this brooch ideal for celebrations or other special moments. This is a brooch for a wedding!

A very popular design, this brooch was manufactured in the USA and is a book piece.

Signed SARAH COV

Age

1970s - 1970 design

Material

Gold plated. Rhinestones in green with pink cabochons and faux pearls.

Size

7 cm diameter. Almost 7 cm in length.

Condition 

Very tiny mark on centre pearl and side pearl visible under a loupe (magnifier) hence the price. Excellent vintage condition. 

Your brooch will include a complimentary brooch sponge and will be packed securely and decoratively. 

Sarah Coventry Historical Information

Founded in 1949 by Charles Stuart, who named his costume jewellery company after his granddaughter, Sarah Coventry did not follow the Coro, Trifari, or Miriam Haskell practice of producing the work of a strong in-house designer. Instead, Stuart purchased designs from freelancers, then hired firms such as DeLizza and Elster, whose house brand was Juliana, to create its chokers, necklaces, brooches, earrings, and bracelets.

Also unlike its competitors, Sarah Coventry did not focus on getting prime counter space in department stores, or selling its wares to Hollywood movie stars in order to move its inventory. Stuart’s approach was more grass-roots, using direct sales such as house parties (á la Tupperware and Avon) to get people talking about his affordable jewellery. He also gave his costume jewellery away to contestants on game shows and at beauty pageants. The word of mouth that resulted from this marketing strategy made Sarah Coventry one of the most popular jewellery brands of the mid-20th century. 

Today, their pieces from the 1960s and ’70s are especially prized by collectors.

Thank you to Wendy Hewson for the bio details.

See also Sandra Sturdivant and Shirley Crabtree's informative book "Identifying Sarah Coventry Jewelry 1949-2009"

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