Elegance in a brooch.
Gorgeous brushed gold plate vine wreath set with small amber stones surrounds a lovely amber coloured claw set stone.
Signed SARAH COV
4 x 5 cm
Gold tone metal
Mint condition. I would suggest it was unworn. No scratches visible on stones even viewed with a loupe.
Founded in 1949 by Charles Stuart, Sarah Coventry did not follow the Coro, Trifari, or Miriam Haskell practice of producing the work of a strong in-house designer. Instead, Stuart purchased designs from freelancers, then hired firms such as DeLizza and Elster, whose house brand was Juliana, to create its chokers, necklaces, brooches, earrings, and bracelets.
Also unlike its competitors, Sarah Coventry did not focus on getting prime counter space in department stores, or selling its wares to Hollywood movie stars in order to move its inventory. Stuart’s approach was more grass-roots, using house parties (á la Tupperware and Avon) to get people talking about his affordable jewellery. He also gave his costume jewellery away to contestants on game shows and at beauty pageants. The word of mouth that resulted from this marketing strategy made Sarah Coventry one of the most popular jewellery brands of the mid-20th century.
Today, their pieces from the 1960s and ’70s are especially prized by collectors.
If required your brooch will include a complimentary brooch sponge and will be packed securely and decoratively.
Even heavy brooches can be worn on modern garments using a supportive brooch sponge. FIND OUT HOW
Purchase gift wrapping at checkout although all items are packed securely and decoratively in tissue. SEE EXAMPLES HERE